Revolutionary Error

We are really pleased with our revenues but our goal isn’t to make money. It sounds a little flippant, but it’s the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.

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Jonathan Ive on Apple’s business.

It really is that simple.

(via parislemon)

I really, really like this philosophy and I hope one day that I will be able to say something similar about my job.